Title of contribution:

Looking at the Pandemic through the lens of the Spiral

Where & when:


Looking at the Pandemic through the lens of the Spiral

Instead of being in person at the conference in Hungary, we will meet online on Zoom. For Loraine Laubscher, this is the welcomed opportunity to participate. She is 90 years old and wouldn’t have been able to travel from South Africa to Hungary.

Loraine has collaborated with Don Beck during apartheid and would like to address the present situation in the world from the perspective of Spiral Dynamics. She will be joined by Jon Freeman, an expert in SD as well.

We will offer a panel discussion about the subject, some breakout sessions and the possibility to ask questions to both of them.

Names of co-contributors: Jon Freeman

Jon Freeman is a radical thinker leading the mind-set shift into the second tier world. He is one of the world’s leading trainers in Spiral Dynamics (

He is a consultant in organisational development and a creator of personal development products. Jon’s book “The Science of Possibility” is a ground-breaking exploration of the new reality and “Reinventing Capitalism” the only full four-quadrant approach to money. His new trainings in intuition and creating your reality can be explored through the Facebook “Access to Possibility” group.

Hosted by Heidi Hornlein


About Dr. Loraine Laubscher:

Loraine is one of the most experienced users of Spiral Dynamics globally. She is renowned for her ability to apply Spiral Dynamics practically and with lasting results. Her easy and accessible communication style enable her to share sound and practical problem-solving-, thinking- and conflict resolution skills with employees at all levels in the organisation. Her research interests include effective work place forums, diversity management, personnel and organisational change. Loraine has presented papers at conferences in North and South America as well as South Africa. She also has extensive marketing experience.

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