Rasa Baltė Balčiūnienė is a Lithuanian entrepreneur, sociologist, and business psychologist with over 30 years of experience in leadership development and transformative consulting. A student of Antonio Meneghetti and a practitioner of ontopsychology, she integrates psychological insight with innovative business practices. She founded Femina Bona (1993), HAI Institute (2005), and Amres Art Gallery (2019), promoting leadership, beauty branding, aesthetic education, and cultural renewal. As host of the radio show Future Gene, she explores visionary thinking, societal change, and future trends. Her work spans leadership activism, business constellations through the exploration of the philosophy of life, trend analysis, myth studies, and documentary cinema. Known for creative labs and unique event formats, she offers a holistic, future-driven approach aligned with the spirit of the 2025 IEC.