Marbella I.
SPIRAL DYNAMICS
May 26, Friday
11:30 – 13:30
Budapest (CEST)

The colour Purple – global soul, spirituality

IEC Conference: 2023

The Purple-archetype in Spiral Dynamics integral represents tribalistic values of safety and the relative status of one’s place in the community. But what happens when a child is raised with the logic in an ecology that holds these values dearly; but morphs through different stages and outside the tribe?

BO or Purple value systems accounts for the majority of the population both in the world and in the United States. To a larger extent, this is also true of emerging economies; and geo-political systems under crises. The leadership challenge of how to lead in a Purple organisation to influence meaningful change, seems to be universal. The devout loyalty of this worldview, makes it especially susceptible to influence, both good and bad. However, the world cannot move in any meaningful direction without Purple.

In fact, perhaps, the only way to combats today’s worldwide political and philosophical divisiveness is with leadership deeply grounded in the colour Purple. Contemporary thought advocates for children to make courageous moves to break out of the norm and proclaim independence. Do we then transcend and include?

Leaving one’s tribe is not easy, though, and becoming a leader outside of it is statistically inaccessible. Because those raised with deep Purple, but emerging to Second Tier due to their own transitions; often lose their tiara familiar support as they are seen to leave Purple. Attentive and concentrated Second Tier support is critical.

Without a plan for the Second Tier to identify, follow and backstop Purple as they transcend from their “safety of belonging”, those raised Purple and emerging to Second Tier are left with only luck as a strategy. Second Tier’s attention to supporting Purple-based emergents, at all stages, may be the key to replacing luck with purposiveness.

An auto-ethnographical reflection supported with deep theory.

VILJOEN, Rica Dr.

South Africa

Dr Rica Cornelia Viljoen, an executive, researcher, and internationally recognized systems psychodynamic facilitator and Jungian coach, specializing in integral inclusivity and multiculturalism. She is affiliated with the Da Vinci Institute for Business Leadership and the Meridian University in San Francisco Bay.
As the founding member of Mandala Consulting, a niche organizational development firm, Rica has worked in 52 countries, pioneering the Benchmark of Engagement research methodology. This approach, acknowledged for its effectiveness in fostering trust and optimizing cultural dynamics, has significantly contributed to business success worldwide.
Applying a scholarly-scientific-practitioner framework, Rica continues to publish case studies and consult on organizational dynamics, culture, social systems, and multiculturalism. She has supervised over 100 PhD and Master’s students, further advancing academic and practical knowledge in these fields. She is recognised globally as the leading scholar in the field of Spiral Dynamics Integral.
Rica’s contributions have been widely recognized, earning her the Institute of People Management CEO Award (2017) for her national and international impact, as well as the South African Board of People Practices CEO Award (2021) for her professional contributions. Her doctoral research on inclusivity in organizations as a radical transformational strategy was globally acknowledged by the Academy of Management as one of the ten most significant contributions to the field.
She is on the Board of the Don Beck Spiral Dynamics Integral Foundation and the International Society for the Psychoanalytic Studies in Organization. She is working diligently on the establishment of the Clare Graves Foundation and is a member of the Integral Scholar Consortium.
Rica has collaborated closely with Dr. Don Beck (USA) in translating Spiral Dynamics theory into pragmatic applications She is a widely published author, with notable works including “Spiral Dynamics in Action,” which has been translated into nine languages. Her latest book: Organisations that Grow and Sustain – An integral approach, is released in May.
As a member of the Club of Rome, Rica continues to shape global thought leadership in the field of human development and organizational transformation. Her life’s mission is to give voice to untold stories and empower leaders to discover their true potential