Ibiza I.
LEADERSHIP
May 30, Friday
11:30 – 13:30
Budapest (CEST)

The Entrepreneur’s Journey: An Integral Approach

IEC Conference: 2025

How do entrepreneurs navigate the complex path from inspiration to global impact? The Entrepreneur’s Journey model, rooted in Ken Wilber’s Integral AQAL framework, provides a holistic roadmap that unites self-awareness, team collaboration, product development, and user engagement into a coherent, evolutionary process.

This presentation explores how the Integral AQAL model informs entrepreneurial success by integrating individual mindset, team culture, systems thinking, and market dynamics. Just as the Hero’s Journey maps personal transformation, The Entrepreneur’s Journey charts the inner and outer dimensions of innovation, aligning purpose with execution.

Join us as we explore how integral philosophy can empower entrepreneurs to create businesses that not only thrive but also contribute to a more conscious and sustainable world.

BRAUN, Alon

United Kingdom

Alon Braun is a modern-day renaissance man. Early in life, he is also the founder of a startup by Apple Israel. He then went on
to become a marine biologist with a Master’s in Oceanography and published research on the cell biology of coral, with his research appearing in Al Gore’s documentary An Inconvenient Truth.

Alon then took a 3-year certification as a Feldenkreis body movement teacher, while working as an online marketing guru and business accelerator strategist, helping identify growth strategies using technology and data.

As an entrepreneur, Alon is the founder of Neurotech Analytics and Riverbank Consulting. He has a passion for scaling enterprises and scientific innovations, especially in the deep tech industry. Articles by or about Alon have been featured in Inc Magazine, Forbes, Entrepreneur Magazine, and Thrive Global. His new book, The Entrepreneur Journey: 8 Steps from Inspiration to Global Impact, was released in April 2021. Besides Alon’s work in science and technology, his areas of expertise include business growth strategies, agile methodologies development, and decision-making consultation.