The integral movement has extensively explored the internal dynamics of Teal organizations, but little attention has been given to their impact on consumers, products, and services. This presentation demonstrates that the emerging Transformation Economy represents a lower-right quadrant expression directly arising from Teal consciousness. The Transformation Economy marks a new phase in economic evolution, focusing on creating products, services, and experiences that foster meaningful, lasting change in individuals’ lives. In this economy, businesses aim to co-create transformative value by supporting personal growth, self-actualization, and societal impact, transcending transactional relationships. Central to this talk is the Consumer Evolution Model (CEM), a stage-theory framework I created to map consumer development. We will also explore the distinctive characteristics and unique challenges of enabling customer transformation, particularly as businesses at other levels of development may seek to exploit the opportunities created by the Transformation Economy, potentially undermining its true potential.